Tulsa Opera TV Commercial: La Traviata
Eaton Design has been selected to create TV commercials for the Tulsa Opera’s 2010/2011 season. Based on a refreshing new upscale identity and striking illustrations, the trio of spots put a new spin on traditional Opera advertising. Without footage of the actual performance, we focus on utilizing the custom illustrations to create enticing moods and environments as teasers for each opera’s story. This first spot for La Traviata reveals details within the illustration, animated with descriptive verbage, to express G. Verdi’s famous story of love, heartbreak, romance and tragedy.
Airing now on Tulsa TV Stations CBS KOTV 6, ABC KTUL 8, as well as on Cox Cable.
We feel privileged to receive such recognition with this local opportunity. Branding by Jeff Savage, Illustration by Hadley Hooper. Audio track of Sempre Libera provided by the Tulsa Opera (performed by Ileana Cotrubas).
Great effects! It makes me want to buy a ticket, and I don’t even live in Tulsa!
October 5, 2010 at 9:41 pm